NAZARIYA: exploring craft as a communication tool

Abstract

When a message is implanted in the mind it triggers a thought process which in turn results in an ever-lasting impression. This project is one such message. It aims at spreading awareness about prostitution thereby triggering a message among the audience through the medium of storytelling. Our brain is trained to always look at the good or the happy side of a story but we often forget that there is another side to the same story which could be very different from the one that we see. Thus, this project will also essay to acquaint the audience to the idea of looking beneath the top layer of a social issue. This project is not about eradicating the social issue by targeting prostitutes or their clients but simply spreading awareness about it through the medium of 3D storytelling. The craft utilized to convert the storyboards into 3D is paper quilling. ‘There is always a story beyond the picture frame’ will be the main inspiration for the story boards. This project does not aim to change one’s perspective (nazariya), rather it attempts to provide the audience with a new one.