Abstract:
Shopping malls contribute to business more significantly than traditional markets, which
are viewed as a simple convergence of supply and demand. Shopping malls attract buyers
and sellers, and attract customers, providing enough time to make choices as well as a
recreational means of shopping. However, competition between malls, congestion of
markets and traditional shopping centres has led mall developers and management to
consider alternative methods to build excitement in customers. This study examines the
impact of growing congestion of shopping malls in urban areas on shopping convenience
and shopping behaviour. Based on the survey of urban shoppers, the study analyses the
cognitive attributes of the shoppers towards attractiveness of shopping malls and
intensity of shopping. The results of the study reveal that the ambience of shopping malls,
assortment of stores, sales promotions and comparative economic gains in the malls
attract higher customer traffic to the malls
This report discusses the process to design a Shopping Mall and Multiplex. The report
contains the relevant case studies of shopping mall’s and Multiplex’s along with the
standards and bye laws applicable for designing it in the city of Noida.
The area programming as a result and outcome of analysis of case studies has been
further used in the design development of the project. Site analysis along with climatic
data were researched in order to get the most desired, favourable and economical
solution.
The paper also contains all the process of design development from concept sketches to
the final details of the projects including floor plans, sections, relevant structure details
and views.
As an advanced research topic “Lighting in Shopping mall” analysis has also been helped
me in understanding the concept of ambient lighting and a comfortable surroundings,
hence forth helping me in designing the aforementioned public spaces and Visually
comfortable zones’ most important aspects include spatial and lighting arrangements.
The dissertation gives a broad sketch of lighting aesthetics in an indoor environment.
