Abstract:
Out of 10 shopping malls in Delhi, only 2 are successful. There are many reasons behind this. The mall’s design was first made in 1956 by Victor Gruen, where he laid out the concept of a ‘shopping mall’. The concept of the shopping mall has remained unchanged, contrary to consumer’s nature. Since the advent of internet and online shopping, shopping malls did not just serve shopping. The various kinds of attractions provided in a shopping mall make it a recreational space also, where people like to come and spend time. Consumer nature also changes with culture, where on the contrary we have been building similar kinds of malls throughout the globe. For example, a consumer in India is accustomed to shopping ad-hoc. Visual barriers and partitions can certainly become intimidating to some degree. The aim of the project is to solve such problems and to come up with a solution which adheres to the context, climate, feasibility, and service aspects along with catering to the dynamic nature of consumers.
